Is the $99 Website Diagnosis an automated audit?

No. It is a focused human review of the homepage and up to two priority pages, covering WordPress health, SEO, mobile usability, messaging, calls to action and the lead path.

Do you fix the problems found in the diagnosis?

Implementation is not included in the $99 diagnosis. Defined fixes can be quoted as a one-time project or handled through ongoing website support.

Can I upgrade after the diagnosis?

Yes. Upgrade within 14 days and the $99 diagnosis fee can be applied to the Growth and Competitive Roadmap.

Do you guarantee rankings or leads?

No. Website and SEO improvements can improve technical health, clarity, relevance and conversion opportunities, but rankings, traffic, leads and revenue cannot be guaranteed.

Website diagnosis for small businesses

Find out what’s wrong before you pay to fix it.

Get a clear, human review of your WordPress website, SEO, speed, messaging, forms and lead path. Start with the five problems that matter most—and a practical plan for what to do next.

Start My $99 Diagnosis See exactly what’s included

Human expert review Two-business-day delivery No long-term contract

Senior-level judgment without a large-agency commitment.

15+ yearsWordPress, SEO and websites

30+ yearsSales and business experience

One advisorDiagnosis through implementation

A sensible way to improve your website

Diagnose first. Build the plan. Fix what matters.

Start at the level that matches your uncertainty, budget and need for hands-on help.

Define what’s wrong

A focused review identifies the five highest-priority problems and explains what to fix first.

$99

Explore the diagnosis

Build the competitive plan

Go deeper with competitor comparisons, technical findings and a prioritized 30/60/90-day roadmap.

$399

Explore the roadmap

Implement and improve

Have the agreed repairs, SEO, performance, content and conversion priorities completed for you.

From $1,199

Explore full service

Why diagnose before redesigning?

A new website is not always the answer.

A website can underperform because of one or two high-impact problems—not because everything needs to be rebuilt. The right first move is to separate symptoms from causes.

Find the cause for $99

Traffic without inquiriesThe offer, proof, form or call-to-action may be creating friction.

Pages that never appear in searchIndexing, page structure, intent or internal links may be the cause.

A slow or unreliable WordPress sitePlugins, images, scripts, caching or hosting configuration may be involved.

Clear scope and pricing

Choose the amount of certainty and help you need.

Every level produces a defined outcome. You can stop with the answers or continue into planning and implementation.

Website Diagnosis

$99

For business owners who need to understand the most important problems before spending more.

Homepage plus two priority pages
WordPress, SEO, speed and mobile review
Messaging, CTA and form review
Five priority findings
Written report with screenshots
15-minute findings review

View Level 1

Best starting point

Growth & Competitive Roadmap

$399

For companies that need deeper evidence, competitor context and a sequenced improvement plan.

Everything in the diagnosis
Up to 10 priority pages
Comparison with three competitors
Technical and on-page SEO review
Content and conversion opportunities
30/60/90-day action roadmap

View Level 2

Done-for-You Improvement

$1,199 starting

For businesses ready to have the agreed priorities implemented, tested and documented.

Defined repair and improvement scope
WordPress and performance work
On-page SEO implementation
Content, CTA and form improvements
Desktop and mobile QA
Completion report and next steps

View Level 3

Built for practical small businesses

You do not need a marketing department to get a useful answer.

Local service companiesClarify services, locations, calls-to-action and local search opportunities.

Consultants and recruitersStrengthen expertise, service messaging, forms and lead-generation paths.

B2B companiesImprove complex offers, buyer journeys, proof and search-focused service pages.

Small product brandsReview product positioning, pages, technical health and purchase friction.

Your advisor

Business judgment and website execution in one place.

I’m Carlton Powell. I combine more than 15 years of WordPress, SEO, analytics, copywriting and website support with more than 30 years in sales, business development, management and recruiting.

That means I look beyond technical scores. I evaluate whether your website is easy to find, easy to understand, credible and capable of moving the right visitor toward action.

WordPressTechnical SEOCopywritingAnalyticsLead generation

More about Carlton

Questions before you start

Know exactly what you are buying.

Is the $99 diagnosis an automated website audit?

No. It is a focused human review informed by professional WordPress, SEO, content and conversion experience. Tools may support the work, but your findings and priorities are selected and explained by a person.

Will you make changes during the $99 diagnosis?

No. The diagnosis defines what appears wrong, why it matters and what should be fixed first. Implementation is quoted separately so you can decide what to approve.

Can the $99 fee be credited toward Level 2?

Yes. If you upgrade within 14 days, the $99 diagnosis fee can be applied to the $399 Growth and Competitive Roadmap.

What websites qualify for the $99 price?

The fixed price is designed for standard small-business websites. Ecommerce, membership, multisite, heavily customized or very large websites require a scope review before acceptance.

Do you guarantee rankings, traffic or leads?

No. Ethical website and SEO work cannot guarantee those outcomes. The work improves technical health, relevance, clarity, usability and conversion opportunities.

Start with clarity

Stop guessing what your website needs.

Get the five most important problems, why they matter and what to fix first—for $99.

Request My Website Diagnosis